University of Oxford


The Oxford Global Health initiative brings together researchers from diverse disciplines and showcases the ongoing range of impactful global health research at the University of Oxford.

Role in Photoboost

UOX will lead the social sciences and public engagement work package, including the deployment of a qualitative collaborative systems approach developed by Dr Fuller, to explore key stakeholder opinions on the development of policy for biotech crops in the EU and LMICs. SGHMS will also develop a targeted communication plan for the dissemination of information about project activities to non-scientists.


Sebastion Fuller

Selected publications

Menary J and Fuller SS. New genomic techniques, old divides: stakeholder attitudes towards new biotechnology regulation in the EU and UK. PLoS ONE 19(3): e0287276.

Menary, J., Stetkiewicz, S., Nair, A., Jorasch, P., Nanda, A.K., Guichaoua, A., Rufino, M., Fischer, A.R.H. and Davies, J.A.C. „Going virtual: adapting in-person interactive focus groups to the online environment. Emerald Open Research, Vol. 1 No. 6. 2023.

Stetkiewicz, S., Menary, J., Nair, A. et al. Food system actor perspectives on future-proofing European food systems through plant breeding. Sci Rep 13, 5444. 2023.

Prendiville, A., Hornbuckle, R., Grimaldi, S., De Albuquerque, S.M., Fuller, S.  Deep and Meaningful: An Iterative Approach to Developing an Authentic Narrative for Public Engagement for Plant Molecular Technologies in Human and Animal Health. In: Kole, C., Chaurasia, A., Hefferon, K.L., Panigrahi, J. (eds) Tools & Techniques of Plant Molecular Farming. Concepts and Strategies in Plant Sciences. Springer Nature, 2023.

Menary J, Amato M, Sanchez AC, Hobbs M, Pacho A, Fuller SS. New hope for a “cursed” crop? Understanding stakeholder attitudes to plant molecular farming with modified tobacco in Europe. Front. Plant Sci. 11:791 2020.

Menary J, Hobbs M, Mesquita de Albuquerque S, Pacho A, Drake PMW, Prendiville A, Ma JK-C, Fuller SS. Shotguns versus lasers: Identifying barriers and facilitators to scaling-up plant molecular farming for high-value health products. PLoS ONE 15(3): e0229952.

Menary J, Collier R, Seers K (2019) Innovation in the UK fresh produce sector: identifying systemic problems and the move towards systemic facilitation. Agricultural Systems 176, 102675.

Murad S, Fuller SS, Menary J, Moore CM, Pinneh E, Szeto TH, Hitzeroth II, Freire M, Taychakhoonavudh S, Phoolcharoen W, Ma JK-C. Molecular pharming for low and middle income countries. Curr Opin Biotechnol. 2019 Nov. 61, 53-59.

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